TECHNIQUES OF
PERSUATION MOTIVATING OF CONSUMER
1.Stacking
List of reasons
why the product or service is good.
Example: Sensodyne
Has
evidently be able for less felt pain to teeth
2.Repetation
Makes product or
service familiar to consumer.
Example: Magnum “as good as gold”
Technique of repetition is style of language which is repeat
word by word, in the first of sentence, in the middle of sentence or in the
last of sentence.
3.Slogan
Identifies product
or service with an idea.
Example: Hilo
This advertisment have word “gerak lebih gesit” as the
slogan of this product
4.Logo
Identifies product
or service with a simbol.
Example: lamborgini
This advertisement have unique logo as a sign for this
product
5.Snob Appeal
Associates product
or service with a personality or lifestyle.
Example : Okezone.com
News view
up to date and make new life style for us
6.Cause and Effect
Used this product
or service your problem will dissapear.
Example: Ponds BB creams
This advertisement showing this product can eliminate the
black spots and create a bright face instantly
7.Emotional Appeal
Uses emotion to
sale a product or service (pity,fear,patnotism,happiness,etc).
Example: Kopiko
This advertisment show the people whos eat kopiko can be happy and not sleepy
8.Price Appeal
Consumer will be
getting extra for less money.
Example: Daia
Buy one daia get one beautiful bowl free
9.Testimonial
Someone endorses
the product.
Example : gery chocolatos
Nikita wili the famous aktris support this product
10.Sex Appeal
The product will
enhance you sexual atractiveness.
Example: shimizu 30sec (pompa air )
This product uses a sexy female star appeal to the public.
(Water Pump Shimizu: Sedotannya kuat, semburannya kenceng )
11.Band Wagon
Uses peer presure
to influence the customer if everyone else is doing it so should you.
Example: Garnier
This product proves nine of the ten 9/10 women using this
product
12.confusion
Gains the costumer
attetions by confusing them and then keeps the attentions as the consumer tries
figure out the messages.
Example: Harpic
this advertismen You want new toilet apply to Harpic
13.Technique Jargon
Uses technical
words to impress the customer.
Example: SGM soya
(This
product uses biological term which means the good bacteria)
14.Transfer
Associates the
product with words or ideas that may or not related to the product the
associate.
Example: Sarimi isi 2
the idea : actually there is no connection between the
situation in the advertisment and the quality that this product has. but
everybody can uderstand the message is about the better quality of this product
than their former product
15.Plain Folks
The Advertiser
tries to identify its product with common people.
Example: DOVE
Because
someone who has tried that product said, she so satisfaction with the product,
and make the viewers belive with her.
16.Glitering Generalty
The viewer is
given general feeling about the product but not much else.
Example: Garnier
Because
some actris or some people like viewers has tried that product make his or her
face became lighting like jewelry.
17.Avante Garde
The suggestion
that using this product puts the user ahead of time.
Example: Ford focus
Because the
car is so modern like on the future, but we can get it now. That product tell
us about the advantages of the car. They said, “Imagine if your car can be
parking automated, have a Active Cuty Stop who can themselves automatically
brake if another car in front of you stoped suddenly, also you can call everyone
just with say the name. So they tell us is this product more than smart.
18.Facts and Figure
Statistics and
objective factual in information or used to prove the superiorty of product.
Example: REXONA
Because
that product tell us about if she use that product would bekeeps you
drier every day
19.Weasle
Are used to
suggest a positive meaning without really making any guarantee.
Example: Ponds age miracle
Because in
this advertisement has said that our face will appear 10 years younger. So,
This means its product just makes to look younger not really younger. Its
product doesn’t guarantee will look really 10 years younger
20.Wit and Humor
Customer are
attracted to products that divert the audience by giving viewers a reason to
left or to be entertained by clever use of visual of language.
Example: XL
because of this
advertisment uses funny words that ciuss miappah
